The price of gold fell on Monday as investors continue to prepare for the Federal Reserve to raise interest rates. When or if that takes place, it will be the first time the Fed has upped the percentage in almost ten years. Higher interest, lower gold seems to be the tune of the day.

Overall the price of gold has fallen around nine percent in 2015. Of note; China has been picking up on some bargains and purchasing gold at a rate that’s been getting a lot of attention worldwide.

While giving the dollar a lift, an interest rate hike will have an opposite effect precious metal.

Silver, in like fashion, has taken a hit and saw its low since all the way back to August of 2009 when it closed at $13.66 per ounce.

Many analysts, including Carsten Menke of Julius Baer, are stating that in spite of the general growth, the prospect of inflation any time soon seems very unlikely. In fact, many market experts have been predicting deflation. What this means is that gold is not on anyone’s radar to buy.

The seven-year low in crude oil is also credited with lowering bullion. Many investors have traditionally bought gold to hedge against inflation led by oil. With Iran’s new contribution the world’s oil supply, a hike in crude doesn’t seem likely either.

Some, including Merrill Lynch and Goldman Sachs, are predicting gold may fall beneath $1000 an ounce. Others are saying it will continue to hover between that and $1100.

On the consumer level, gold is still recognized as historically very high. As it has in the past six years, the Holiday season is stirring interest for shoppers to sell their gold jewelry as a method for raising cash.

Online sales of gold seem to be enjoying the largest increase this year with an increase of 22% from 2014’s Black Friday numbers.